TL;DR: YouTube’s most subscribed channel, PewDiePie, has jumped over to DLive, a live-streaming service on the Lino blockchain. After days of hype and headlines around the world, PewDiePie streamed his historic first show, 14 April 2019. Some are hailing the event as the beginning of a new era for content creators, cryptocurrency, blockchain technology, and tokenization.
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PewDiePie Streams Historic First Show on DLive
Swedish gaming and comedic YouTube personality, Felix Arvid Ulf Kjellberg, known as PewDiePie, has made good on his promise to leave the successful video hosting site, and streamed his first show exclusively at DLive. It’s a video platform claiming to be based on distributed ledger technology or blockchain. 93 million subscribers and billions of views later, Kjellberg has gone crypto.
DLive is the outgrowth of a $20 million startup, seeded a little over a year ago by ZhenFund, Lino. The value proposition was initially aimed at creators, who at times can have more than half of the revenue they help generate snatched by platforms. Wilson Wei, CEO of Lino, explained at the time, “We believe that blockchain has enormous potential to empower video creators by decentralizing how their content is distributed and ensuring that their earnings go directly into their pockets. We want to eliminate the middlemen in video streaming.”
Creators will be paid in its proprietary LINO tokens, of which PewDiePie is apparently donating $50,000 worth on the platform during his stream, and the blockchain aspect of content distribution is billed as something of an answer to censorship. When the Swede was recently namechecked, for example, by the Christchurch mass murderer, many called for PewDiePie to be taken off YouTube. That, combined with several videos being demonetized, apparently led to his making the change to a more immutable format. Conflicting reports, however, have since claimed controversial entertainer Alex Jones was summarily banned by DLive, though others have disputed whether it was simply a channel in Jones’ name.
PewDiePie’s audience is young and tech savvy, and appear eager to interact on less restricted platforms hosting multiple viewpoints on a variety of issues. They’re also keen to use cryptocurrency for tipping and trade. It’s arguably the first high profile experiment in luring over an online celebrity with such a massive audience, and many in the ecosystem are watching closely to see if the Lino/DLive model can be both sustained and profitable.
DISCLOSURE: The author holds cryptocurrency as part of his financial portfolio, including BCH.
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