TL;DR: By launching the snglsDAO, Ethereum-based SingularDTV is attempting to help entertainers break form the typical corporate zombie model. The idea is to help content creators gain control of their intellectual property and its distribution, the often overlooked business side of the industry. SingularDTV co-founder, Zach LeBeau, and snglsDAO co-architect, Troy Murray, explain how it all works. This episode is available embedded in the article below, and on iTunes, Spotify, Google Podcasts, Stitcher, Radio Public, Breaker, PocketCasts, PodBean, YouTube for Newer Episodes, YouTube Older Episodes, and Overcast.
snglsDAO: Breaking From the Corporate Zombie Model
“SingularDTV’s mission is to give content creators control over their intellectual property and the money it generates during the distribution process,” press materials insisted. Indeed, the project has been around since 2016, weathering speculative markets’ booms and busts, and is still viable, thriving even.
CoinSpice first encountered the team’s go-getter-ness back in late 2018. We attended the Los Angeles premiere of its documentary film, Trust Machine. Directed by Alex Winter, it shows the importance of technology undergirding Bitcoin, distributed ledgers or blockchain. It’s a fun and intellectually challenging meditation, but Trust Machine is more than just a movie. It’s also an example of blockchain in action.
SingularDTV has since gone on to launch a decentralized streaming platform, Breaker. It is an in-the-wild service available now, streaming movies and music on demand, including Trust Machine. Not only does SingularDTV talk about blockchain, they use it for the very content they help create — a sure sign of skin in the game and seriousness.
Breaker is now looking to be an early streaming platform, if not the first, to “to test the interoperability of the SNGLS Media Distribution Protocol and the SNGLS DAO,” press materials further explain. “By creating a community-owned censorship resistant media DAO. The community takes control of their expression. We flip the system from a top-down corporate zombie model to a bottom-up approach. Culture created not in a boardroom, but by the common collective of people. If the DAO fails through the emergence of destructive forces, or is challenged by minority or alternative views, the protocol can be forked and started over, or taken in different directions with new values using the open source tools we provide,” Troy Murray, co-architect of the snglsDAO outlined.
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